Improving Your E-Commerce Customer Service to Meet Today’s Consumer Expectations
Joe Rawlinson
AUGUST 9, 2017
Add Value by Utilizing Technological Innovations. For instance, customers increasingly prefer self-service options to other options such as using the phone or email to talk to agents, with web self-service use increasing from 67 percent of consumers in 2012 to 76 percent in 2014, according to Forrester.
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