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5 Ways to Apply AI and Win Back Business

CSM Magazine

Implementing a contract renewal bot which sends personalised messages to customers as their insurance policy is coming to an end, or when tariffs are due to change, allows you to get your value proposition in front of your customers ahead of the competition. Applying the theory – how AA Ireland uses bots to drive customer engagement.

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Reputational Risk Explained: Effective Strategies to Build Trust and Credibility

BirdEye

Your business’s online reputation management is your bread and butter. Your brand reputation management should be your #1 marketing priority. This constant threat to your brand’s name is known as reputational risk. Understanding reputational risk and how to manage it effectively can safeguard your business.