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Connecting Your Brand with the New Generation

Second to None

Whereas Millennials were brought up by the work-centric Baby-Boomers, Gen Zers were/are being raised by Gen Xers and older Millennials. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. 1, 7] [link]. 2,4] [link]. 3,5] [link]. [6]

article thumbnail

Connecting Your Brand with the New Generation

Second to None

Whereas Millennials were brought up by the work-centric Baby-Boomers, Gen Zers were/are being raised by Gen Xers and older Millennials. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. 1, 7] [link]. 2,4] [link]. 3,5] [link]. [6]

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If It’s Called Customer Experience, Why Is It All About the Brand?

ClearAction

Perhaps it’s because of stats like: 90% of executives say that customer experience is central to their strategies , but a whopping 86% don’t expect to see a significant uplift in business results from it. Too much brand-centered thinking and not enough customer-centric business management. See the math problem here?

Brands 54
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If It’s Called Customer Experience, Why is it All About the Company?

ClearAction

Perhaps it’s because of stats like: 90% of executives say that customer experience is central to their strategies , but a whopping 86% don’t expect to see a significant uplift in business results from it. Too much company-centered thinking and not enough customer-centric business management. See the math problem here?

Company 48