Second to None

MARCH 22, 2019

Companies often assume that Millennials and Gen Zers are similar enough to apply the same engagement tactics across both groups. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Why are they different? 1, 7] [link]. 2,4] [link].

Connections 75

Connections Brands Social Media Loyalty Programs 75

Second to None

MARCH 22, 2019

Companies often assume that Millennials and Gen Zers are similar enough to apply the same engagement tactics across both groups. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Why are they different? 1, 7] [link]. 2,4] [link].

Connections 63

Connections Brands Social Media Voice of Customer 63

ClearAction

AUGUST 21, 2016

Perhaps it’s because of stats like: 90% of executives say that customer experience is central to their strategies , but a whopping 86% don’t expect to see a significant uplift in business results from it. Too much brand-centered thinking and not enough customer-centric business management. See the math problem here?

Brands 54

Brands Customer Experience Social Media Customer Journeys 54

ClearAction

MAY 28, 2015

Perhaps it’s because of stats like: 90% of executives say that customer experience is central to their strategies , but a whopping 86% don’t expect to see a significant uplift in business results from it. Too much company-centered thinking and not enough customer-centric business management. See the math problem here?

Company 48

Company Customer Experience Social Media Customer Journeys 48