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Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59
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Connecting Your Brand with the New Generation

Second to None

Companies often assume that Millennials and Gen Zers are similar enough to apply the same engagement tactics across both groups. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Why are they different?

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Connecting Your Brand with the New Generation

Second to None

Companies often assume that Millennials and Gen Zers are similar enough to apply the same engagement tactics across both groups. Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Why are they different?

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If It’s Called Customer Experience, Why Is It All About the Brand?

ClearAction

An example is Suntrust Bank , who saw the financial meltdown in 2008 as an opportunity to see how they could rebuild trust with their customers. They’ll try to do this through more surveys, customer journey maps, social media, content marketing, customer engagement events and campaigns, and loyalty programs.

Brands 54
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If It’s Called Customer Experience, Why is it All About the Company?

ClearAction

An example is Suntrust Bank , who saw the financial meltdown in 2008 as an opportunity to see how they could rebuild trust with their customers. They’ll try to do this through more surveys, customer journey maps, social media, content marketing, customer engagement events and campaigns, and loyalty programs.

Company 48
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What Do Companies with High Net Promoter Score Have in Common?

Retently

When Netflix subscribers run into an issue, they know they will be talking with a real person on the other end – their employees are allowed to make their chats funnier and more engaging , which makes them more memorable for customers. Even the CEO would take calls every once in a while. They Build Up Their Reputations.