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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises. Keeping Customers results in a high increase in value. Focusing on customer retention with a better Customer Experience will benefit your bottom-line expenses.

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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Keeping the customer’s end-to-end journey in mind is essential to maximizing customer lifetime value. 2nd Key to Retention-Rich Marketing: Alignment. CEO-CMO alignment right-sizes expectations for Marketing’s role in customer experience management and revenue growth.

ROI 59
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Loving Suppliers for Customer Experience Excellence

ClearAction

" Indeed, the financials seal the deal: "the public FoEs (firms of endearment) returned 1,026 percent for investors over the 10 years ending June 30, 2006, compared to 122 percent for the S&P 500; that’s more than a 8-to-1 ratio! Customer Experience Capabilities, Not Projects! Customer Loyalty Boomerang Effect.

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How to Evolve Banking Customer Experiences for Survival

PeopleMetrics

In 2006, the most common reason customers visited a branch was to deposit funds. In 2014, the most likely reason a customer is in the branch is to resolve an issue. This means the customers' needs and expectations from the bank's employees are more demanding and higher than ever.

Banking 48
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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

In a compelling graph, Reichheld (2006) illustrates that companies with higher Net Promoter Scores show better revenue growth compared to companies with lower Net Promoter Scores. Still, other researchers (Morgan & Rego, 2006) have shown that other conventional loyalty measures (e.g., 2006; Gruca & Rego, 2005).

NPS 89
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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

In a compelling graph, Reichheld (2006) illustrates that companies with higher Net Promoter Scores show better revenue growth compared to companies with lower Net Promoter Scores. Still, other researchers (Morgan & Rego, 2006) have shown that other conventional loyalty measures (e.g., 2006; Gruca & Rego, 2005).

NPS 86