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CCO Forum 2017: Why you need a Chief Customer Officer

Customer Bliss

In today’s dynamic business environment, the one thing that should be of constant importance is the value of the customer as the lifeline of any organisation. Corinium: How would you describe the evolution/progression of the Customer Experience in the last 12 to 18 months? This post originally appeared on the CCO 2017 website.

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Nintendo: The tech company with CX at its gaming core

CX Ahead

People tend to forget it, but customer experience (CX) is not a trend, a nice to have or doing the right thing. One that drives revenue through a focus on customer value, enriching relationships and reducing price sensitivity and churn rates. A cross-platform game was less pretty on the Wii, but the experience was superior.