CX Journey

JANUARY 2, 2019

How Do You Measure #CX Success? This is an ongoing conversation: What does customer experience transformation success look like? How do we measure it? First, it's important to recognize that there are three different audiences of this transformation: employees, customers, and the business. How do we show ROI?

Employee Engagement 94

Employee Engagement ROI Metrics Omni-Channel 94

Horizon CX

OCTOBER 2, 2023

The Experience Gap is Alive and Kicking The experience gap (delivery gap, Bain & Company, 2005) is well known: 80% of CEOs say they deliver great experiences, whereas only 8% of customers agree. Success in training is measured by participation, not by a real increase in skills.

Net Promoter Score 130

Net Promoter Score Survey System Retail 130

SuiteCX

FEBRUARY 22, 2017

I became acquainted with the concept of moments of truth (MOTs) in my process-improvement work in 2005. Then, the definition was any interaction in the process that includes the “paying customer.” The organization typically dictates the customer’s journey, and therefore, determines the time and effort required from customers.

Effort Score 113

Effort Score Touchpoint Airlines Interaction 113

SuiteCX

FEBRUARY 22, 2017

I became acquainted with the concept of moments of truth (MOTs) in my process-improvement work in 2005. Then, the definition was any interaction in the process that includes the “paying customer.” The organization typically dictates the customer’s journey, and therefore, determines the time and effort required from customers.

Effort Score 100

Effort Score Touchpoint Airlines Interaction 100