Natalie Petouhof

FEBRUARY 11, 2016

News Corp bought Myspace for $580 million back in 2005. Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. It’s a popular social media ritual in which people post retro photos on social media. Viant is the parent company of Myspace.

Data 40

Data Advertising Social Media Return on Investment 40

C Space

SEPTEMBER 11, 2019

Fascinated by politics, he has advised on strategy for New Labour in the UK during the 2005 election, and Al Gore and his team on launching and positioning a leading sustainable asset management firm. In isolation, measuring and managing functional operations doesn’t offer any competitive advantage.

Brands 40

Brands Competitive Advantage Customer Centricity Consumers 40

SurveySensum

SEPTEMBER 8, 2023

NPS drives revenue growth: In 2005, the London School of Economics conducted a study on customer advocacy as business growth. NPS gives competitive advantage: In the book, The Ultimate Question 2.0 , Fred Reichheld and his team found that companies that have adopted NPS grow twice as fast as their competitors.

NPS 52

NPS ROI Social Media Effort Score 52