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Customer Experience Professionals: Why We Do What We Do

ijgolding

KS: My foray into the CX discipline came about in 2004 quite by chance when, after years of serving in customer-facing roles, I received an offer I couldn’t refuse—to manage the Voice of the Customer program of a US-based B2B organization. . IG: Experience, experience, experience.

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A Perspective and a Prospective on CX

Horizon CX

Year-end has always been a time for personal reflection for me and as 2018 ends in just a few hours, I am inspired to share the following thoughts around Customer Experience both in reflection of the year just about to end and the one just about to begin. With that in mind, I offer the following observations and insights.

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Heart or head first? Which is more important in driving great Customer Experiences?

ijgolding

Empowering people to use their hearts AND their heads, can have an immensely powerful effect on not just the employee – it also has an immense effect on the experience that customers will have in interacting with them. I recently asked Joseph this very question – which is more important, the heart or the head?