Remove 2004 Remove Customer Experience Professionals Remove Customer Journeys Remove Examples
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The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

Today I am absolutely delighted to share my interview with passionate Customer Experience Professional, Kathy van de Laar – enjoy… Ian. I still hear things like: ‘I treat my customers how I want to be treated’ instead of how they want to be treated. I started EarlyBridge in 2004.

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A Perspective and a Prospective on CX

Horizon CX

Year-end has always been a time for personal reflection for me and as 2018 ends in just a few hours, I am inspired to share the following thoughts around Customer Experience both in reflection of the year just about to end and the one just about to begin. Customer Journey Mapping is another case in point.

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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

The best way to think about CX vs. UX is that customer experience spans the ENTIRE customer journey. UX is a piece of that journey, the part devoted to product and website design. CX (short for customer experience) and UX (short for user experience) are sometimes used interchangeably.

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Heart or head first? Which is more important in driving great Customer Experiences?

ijgolding

Let me give you an example – have you ever interacted with an employee of an organisation who has said something along the lines of: I completely agree with you – I have no idea why we do things this way, but that is how things have always been done! To describe what I mean, allow me to share two examples with you.