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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. 2004; Fornell, et al., NPS Background.

NPS 89
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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. 2004; Fornell, et al., NPS Background.

NPS 86
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7 Key benefits to feedback loops, plus examples

BirdEye

You can collect customer feedback from online reviews, social media comments , and product forums. You can also proactively collect feedback by using additional resources, such as a net promoter score survey, also known as an NPS survey, or gathering information from employees working directly with customers.