Alida

AUGUST 12, 2016

What are the consumer insight best practices when trying to engage millennials? Depending on what expert you talk to, this generation could be anyone born from 1982 to 2004 or from 1980 to 1995. What are the challenges in engaging millennial consumers? Here‰’s what you need to know: Who are millennials? Keep it authentic.

Customer Insights 100

Customer Insights Engagement Marketing Social Media 100

Retently

JULY 28, 2023

Yet, t he term Chief Experience Officer is relatively recent compared to a similar role – the Chief Customer Officer (CCO). If we are to look at the available research, we’d see that – back in 2004 – Forrester Research did a report that showcased how important a more centralized approach to the customer experience is.

Chief Customer Officer 141

Chief Customer Officer Customer Centricity Call Center Metrics 141

Retently

OCTOBER 19, 2018

A generic response would be that the CCO position got its start the moment major companies began wondering whether or not they should have a supervisor responsible for the overall customer experience. According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization.

Chief Customer Officer 90

Chief Customer Officer Customer Centricity Call Center Metrics 90

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Thematic

SEPTEMBER 6, 2018

The focus should be on the insights you learn from your customer feedback, and less on the actual score. So, implementing the Net Promoter Score (for example through sending surveys and gathering the feedback) is a first step to be able to gain insights and leverage your feedback. But it’s not everything.

Net Promoter Score 54

Net Promoter Score NPS Effort Score Feedback 54