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How to Drive Brand Advocacy with Your Net Promoter Score (NPS) Survey

GetFeedback

In 2003, business strategist Frederick Reichheld published an article in Harvard Business Review in which he states that “the only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department.”. Create your NPS survey. Distribute your NPS survey.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” NPS was the first framework that directly tied customer experience to business results.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” NPS was the first framework that directly tied customer experience to business results.

article thumbnail

3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” NPS was the first framework that directly tied customer experience to business results.

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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

CX (short for customer experience) and UX (short for user experience) are sometimes used interchangeably. The best way to think about CX vs. UX is that customer experience spans the ENTIRE customer journey. Although NPS remains controversial, it has undoubtedly impacted the CX discipline significantly.

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The Slack Growth Hack: Making Word of Mouth Work

Chattermill

Customer Experience. Slack's Growth in Daily Active Users. Through word-of-mouth marketing tracked by NPS. As the article “ From 0 to $1B - Slack’s Founder Shares Their Epic Launch Strategy ” by First Round Review highlights: Search Capabilities: When the search user experience has been raised so high by Google.