InteractionMetrics

JUNE 19, 2023

When done well, both disciplines use touchpoint maps, observational studies, and scientific methods to identify friction points and opportunities. Companies with an appointed CX director aim to improve customer relationships at all touchpoints, not just the products and websites. CX vs. UX: how do you view this distinction?

Loyalty 52

Loyalty Net Promoter Score Touchpoint User Experience 52

SuiteCX

FEBRUARY 22, 2017

The customer-experience community also has various definitions for MOTs in relation to the customer journey. There, customer interactions are typically called “touchpoints,” and MOTs are the more significant touchpoints. Some identify various touchpoints where significant value is or is not realized.

Effort Score 113

Effort Score Touchpoint Airlines Interaction 113

SuiteCX

FEBRUARY 22, 2017

The customer-experience community also has various definitions for MOTs in relation to the customer journey. There, customer interactions are typically called “touchpoints,” and MOTs are the more significant touchpoints. Some identify various touchpoints where significant value is or is not realized.

Effort Score 100

Effort Score Touchpoint Airlines Interaction 100

Lumoa

APRIL 24, 2018

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. If they are not doing a good job they can quickly fix the situation with the customer." Ian Golding Global Customer Experience Specialist and Certified Customer Experience Professional.

System 338

System Effort Score NPS Net Promoter Score 338