Net Promoter Score® 101: The Complete Guide
Lumoa
APRIL 3, 2018
83% of customers would trust recommendations from the people they know : colleagues, family, friends, etc. The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. That time, customer experience management was still unknown to the most of the business doers. The Net Promoter: what is it?
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