The Differences Between B2B and B2C Customer Journey Mapping
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JANUARY 6, 2020
Here’s a formal definition from persona thought leader Tony Zambito in 2002: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions. Source: Forrester .
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