Do You Need a Survey Tool or a VoC Partner?
PeopleMetrics
OCTOBER 3, 2019
In this scenario, you figure out the touchpoints and the questions to ask customers. The CX story you tell executives must reinforce the program’s ROI. If this step is not taken, ROI will be more difficult to prove in the future, and the program will become little more than a data collection exercise. And be specific.
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