marketing-management 
Beyond Philosophy
JUNE 27, 2020
What did the pandemic do to change the market in your industry, and can you capitalize on it? (If Are there new market segments or customer segmentations you can make based on your customers’ experiences geographically or emotionally? ” Train employees in managing emotional experiences. Redesign your Journey Maps.
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Verint is named an Exemplary Leader in the 2023 Customer Experience Management Value Index by Ventana Research. Building a successful CX program requires teams to share data seamlessly across multiple functions, including support services, contact center, marketing, and sales.
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Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? Find your perfect LMS. This guide is your key to finding the ideal enterprise learning platform for your business.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Speaker: Scott Baldwin of ProductBoard
Product managers and community managers share a common goal: to deliver value to their users. Building products is a team sport and involves everyone working together to get the right products to market faster. How product managers and community managers can work effectively together.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business.
Speaker: Skilljar Experts
Alex Calvert, Manager, Implementation. Linda Schwaber-Cohen, Product Marketing. Join Skilljar's all-star team of onboarding pros for this next webinar featuring: Sara Robba, Director, Customer Success. Cutler Bleecker, Learning Experience Designer. You’ll learn: The Skilljar methodology to great onboarding.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.
Speaker: Natasha Husein, Product Marketing Manager, Clever
In the midst of that development, it’s easy to overlook another core component of your program: marketing. Whether it’s via email, within your product, or through another channel, strong branding and marketing efforts are what attract customers to your program, help you build advocacy among your customer base, and drive future growth.
Speaker: Mike Ellis, Vanilla Forums Marketing Manager
Community offers brands efficient solutions across the business spectrum: support, success, CX, and marketing objectives can be managed and realized through Community. Join us on May 27th at 12 EDT for an in-depth discussion led by Vanilla's Marketing Manager, Mike Ellis.
Speaker: Jake Miller, Senior Product Marketing Manager, Allego
During this exclusive event, Jake Miller, Senior Product Marketing Manager at Allego, will explore how to empower sellers to create customized and immersive buying experiences. This puts them in the driver’s seat while empowering your sellers to maintain control of the sale.
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review. Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. The best customer experiences go beyond the sale.
Speaker: Zak Haitkin, Localization Manager
Organizations need to ensure that their brand is experienced as intended if they want to have an influence on the global market and increase overall satisfaction. In this exclusive webinar with localization manager Zak Haitkin, we'll dive into: The key differences between translation, interpretation, localization, and transcreation.
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A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.
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If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.
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