perspectives point-of-view why-digital-operating-model-necessary-for-banks-reach-goals 
Currency Alliance
FEBRUARY 10, 2021
In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. If no one else will rock the boat, then that is the CEO’s job. Nobody granted those loans on a whim.
Currency Alliance
APRIL 10, 2021
Your loyalty team will never capture this insight by operating as they’ve done for the last 10 or 20 years, because traditional loyalty programs simply weren’t set up to capture the mid-long tail – but it’s now eminently achievable. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly.
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