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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. Good omnichannel experience continues to get more budget.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags. Redemption catalog – aggregating rewards for customers.

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