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5 Top Customer Service Articles of the Week 12-26-2022

ShepHyken

Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. Retail TouchPoints) Even in a time of increasing economic pressures, today’s consumers need brands to give them more than just discounts. My Comment: If you think that customer loyalty programs are about discounts and points, think again.

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The Essential Guide to Digital Customer Engagement

Ecrion

The first thing you should do is take a step back and imagine how your customer would have the ideal experience on your website and/or app. Viewing your business from your customers’ shoes will allow you to create the perfect touchpoints and optimize the user experience on your platform. Social Media.

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6 Ways to Improve Omnichannel Customer Experience

Lumoa

Personalize all channels Final Thoughts What is omnichannel marketing customer experience? Omnichannel marketing customer experience is a strategy that integrates all marketing touchpoints – both offline and online – to create a seamless customer journey. This will help you generate a lot of more leads.

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10 Steps to Immediately Improve Customer Retention With Journey Analytics

Pointillist

Is Retention About Churn or Loyalty? Another source of confusion is that in some industries retention is synonymous with churn, while in others it goes hand-in-hand with loyalty. By mapping the customer journey you are able to analyze the complete experience from end-to-end in the eyes of your customer. Data Integration.