Think Customers

DECEMBER 14, 2020

This is true as true in sales as is it in sports – probably more so. No one becomes a diehard fan overnight – or, in the sales world, after just one touchpoint. Customers’ expectations are changing; these days, they want the fastest, least expensive, and easiest way to interact with brands complete transactions.

Omni-Channel 52

Omni-Channel Sales Rewards Programs Effort Score 52

Currency Alliance

FEBRUARY 26, 2019

Emotional loyalty: add incentives along many touchpoints in customer journeys. The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. Define the strategy.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

DSW, a shoe retailer, built a new loyalty platform on Google Cloud Services, allowing the retailer to ‘tailor rewards and offers with a high level of detail, engaging customers as individuals to build emotional loyalty’. Brands reward more touchpoints to grow emotional loyalty. The tide is turning.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

MARCH 21, 2019

As a result, vendors such as Oracle, Comarch, Kobie, Epsilon, Unisys, and perhaps another dozen have been able to maintain their installed base among the largest loyalty programs, while another hundred vendors provide stand-alone solutions to medium and smaller companies. But break up those monolithic platforms, we must.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58