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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Customer Effort Score (CES) Customer Effort Score (CES) is a customer experience metric used to measure customer effort and customer satisfaction. Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service.

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B2B Customer Experience Excellence: A Guide for Businesses

SurveySparrow

The UI/UX should help them easily discover your offerings, provide them with a complete overview of how customers will benefit, and create an immersive experience. Set the right expectations with your customers about communication, wait times, delivery, etc. Do not oversimplify the issues faced by your customers.

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