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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Customer Effort Score (CES) Customer Effort Score (CES) is a customer experience metric used to measure customer effort and customer satisfaction. Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service.

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B2B Customer Experience Excellence: A Guide for Businesses

SurveySparrow

It is typically measured with the help of surveys that customers receive after buying your product or interacting with a support agent. If your CSAT scores are high, it means that you are able to meet or surpass customer expectations. #2. Do not oversimplify the issues faced by your customers.

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