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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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The role of emotions in CX and how you can use them to design better experiences

ECXO

This could be done through blogs, webinars, infographics, or any other type of content that provides value and educates your customers. Gamification: Incorporate elements of gaming into your marketing strategy. This could be through loyalty programs that offer points for purchases, or competitions that offer prizes.

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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

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