delighted

DECEMBER 10, 2019

ROX is the new customer experience ROI. Although investing heavily in customer experience can be quantified with traditional return on investment (ROI) measurements, measuring the true impact of CX resource allocation requires a new paradigm: return on experience (ROX). Building your own CX ROI model.

ROI 40

ROI Measurement Customer Experience Effort Score 40

SurveySensum

JULY 11, 2023

The Temkin Group, ROI of Customer Experience report implies that ‘loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering.’ One good strategy to boost customer loyalty is – the REWARDS program. How do they do it? But that’s not all.

Brands 83

Brands Customer Experience Effort Score Rewards Programs 83

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. This realignment will also set themselves up to win in the next decade.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45