Remove Effort Score Remove Hotels Remove Rewards Programs Remove Social Media
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Tailoring Your CV: How to Land the Job You Want

CSM Magazine

It may include everything from answering phones at a hotel to providing social media support for a large corporation. Supported management in efforts to increase productivity by motivating employees through improved rewards programs. Customer service is a broad term that covers a large number of tasks.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Plus, many types of points are widely appreciated by customers, and are useful to the brand for scoring different customer actions while influencing behavior. Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

We believe these trends will occupy most brands’ efforts during 2019. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This sounds remarkably simple, but this action delivered multiple benefits: driving program engagement.

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It’s (almost) never 1%: how to price loyalty rewards

Currency Alliance

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. Too many brands still only reward customers with points when making a purchase. The points may be worth about.8

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Loyalty Tech: Migrate to Microservices, or Get Left Behind

Currency Alliance

It is also restrictive from a campaigning standpoint: making it harder to take advantage of your whole marketing inventory for loyalty purposes, or to compare how different segments are reacting to different marketing efforts across different channels. Uber credit or a $5 Starbucks voucher as they check into the hotel.

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