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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

For example, using Amazon for its convenient one-click checkout feature creates an experience of what easy looks and feels like, becoming a kind of de facto standard that customers could use, whether subconsciously or entirely consciously, as a gauge during their online experience with your organization.

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Whitepaper: The Five Core Pillars for Your CEM Strategy

Responsetek

A brand’s reputation, as Bezos highlights, isn’t simply a clever marketing ploy, it is a true representation of a company’s efforts to impress their customers and deliver on their brand promise. What aspects of the customer experience are most important to our organisation? PTS within the first 12 months of program launch.

CEM 40
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10 Steps to Immediately Improve Customer Retention With Journey Analytics

Pointillist

We have spent a lot of effort trying to understand why subscribers are leaving and when exactly they make the decision about leaving us—in many cases it’s months before their last activity on the network. Their convenient online experience for selection and shipping is also rated highly by customers.