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Digital Transformation Didn’t Work: This Is What You Should Do Now

Beyond Philosophy

Dobrev shared some fascinating statistics about both digital transformation and Customer Experience. When added to an overall stagnation of the Customer Experience movement, digital transformation does not deliver the results that firms expected. In many ways, these are the transactional areas of the digital experience.

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Whitepaper: The Five Core Pillars for Your CEM Strategy

Responsetek

Customer Experience Management (CEM) is a methodology of measuring business performance based on the voice of the customer at all touch points in order to drive continuous customer-focused improvements. Some considerations: What is our primary goal as we measure and strive to improve the overall customer experience?

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6 Ways to Improve Omnichannel Customer Experience

Lumoa

In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. You can also achieve similar figures by building an omnichannel customer experience tailor-made for your business. Net Promoter Score – NPS 2.

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10 Steps to Immediately Improve Customer Retention With Journey Analytics

Pointillist

What’s better than acquiring one new customer? The answer isn’t acquiring two new customers. Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention?