Customers Effort Score Magazine Online Experience 
ShepHyken
SEPTEMBER 6, 2021
Each week I read many customer service and customer experience articles from various resources. When Customer Care Isn’t Enough, Call the Customer Delight Brigade by Katie Deighton. The idea behind the article is to “delight” the customer, rather than to just serve them. You’ll smile.
Oracle
MAY 2, 2019
While some types of customer data might seem obvious, such as the gathering of names and email addresses alongside basic demographic information like ages, genders, and geographical locations, there’s an entire universe of data that remains uniquely available to businesses yet is not always leveraged.
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