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What is Webinar, and Why is Webinar Important in Marketing?

SmartMessage Blog

We can explain the word webinar as a seminar organized on the Internet. According to a study in Marketingcharts.com, webinars are the type of content that B2B buyers find most valuable in the first step in the process of becoming a customer, with 57%. In this context, it becomes difficult to evaluate the return on investment.

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What is Webinar, and Why is Webinar Important in Marketing?

SmartMessage Blog

We can explain the word webinar as a seminar organized on the Internet. According to a study in Marketingcharts.com, webinars are the type of content that B2B buyers find most valuable in the first step in the process of becoming a customer, with 57%. In this context, it becomes difficult to evaluate the return on investment.

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46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software

Bold360

Customer experience (CX) software helps companies gain valuable insight into their audience’s mindset to tailor products, services, and support to customers’ needs and expectations. With myriad features and functionality, evaluating customer experience software isn’t a cut-and-dry process. In fact, sometimes it can seem.