Does ‘showrooming’ mean the end of retail? Or can customer experience save the high street store…
Smith+co CX
APRIL 23, 2013
It really depends on how the brand thinks about the retail and online channels and the extent to which they work in harmony. The key to Burberry’s success is in creating a richer retail experience and a brilliant online experience and ensuring that the two work as one pure brand experience. Here’s why.
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