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why bother with modern-day CX?

Esteban Kolsky

no, the pandemic did not accelerate digital transformation or digital adoption, it changed business model to have to address non-traditional channels and interfaces (see messaging apps, in-place apps, commerce-driven operations, etc.) – this is not digital revolution, this is basically a business evolution. and that is modern-day CX.

CRM 78
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What To Expect From Omnichannel Ecommerce in 2022

Magellan Solutions

Recalibrate your understanding of your target consumer because some of what you’ve always known about your customers changed. Because of changes in consumer behavior, retailers may need to adjust their sales and marketing channel mix. Omnichannel retail creates a range of customer touchpoints. Customer Service.