Starbucks Could Have Avoided Losing $20 Million, And So Can You
Customer Guru
JUNE 19, 2018
But, since both of the videos went viral and spread like wildfire, recovering from such a huge sales loss and regaining the trust of the customers was a daunting task for Starbucks. It definitely impacted customer retention and loyalty, negatively impacting the sales and increasing the negative word-of-mouth.
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