Consumers, Customer Philosophy and Engagement

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

JULY 28, 2014

Communication is more than bombarding customers with sales messages across any number of channels. Personal is more than sending the customer emails and addressing her by using her name. Engagement is more than a customer opening up your email and clicking your offer.

Customer Philosophy

Customer Philosophy CRM Customer Centricity Customer Retention

2014 State of Customer Experience: Who Are UK’s Leaders And What Can We Learn From Them? (Part 4)

Maz Iqbal

OCTOBER 16, 2014

Equally dangerous is the risk of myopically focusing just on the immediate sector competitors , who are often only marginally different in the consumers’ eyes. Rallying cries must be credible, as well as loud. . Given this what is it that the authors advise?

Customer Journeys

Customer Journeys Case Study Customer Philosophy Customer Experience

Customer Experience Update

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

2014 State of Customer Experience: Who Are UK’s Leaders And What Can We Learn From Them? (Part 4)

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