Consumers and Customer Philosophy - Customer Experience Update

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Consumers

Customer Philosophy

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

JULY 28, 2014

Filed under: CRM , Customer Engagement , Customer Experience , Customer Philosophy , Customer Service , Social Tagged: CRM , customer acquisiton , customer conversations , customer experience , customer relationships , customer retention , customer-centric , human to human.

Customer Philosophy

Customer Philosophy CRM Customer Centricity Customer Retention

2014 State of Customer Experience: Who Are UK’s Leaders And What Can We Learn From Them? (Part 4)

Maz Iqbal

OCTOBER 16, 2014

Equally dangerous is the risk of myopically focusing just on the immediate sector competitors , who are often only marginally different in the consumers’ eyes. Rallying cries must be credible, as well as loud. . Given this what is it that the authors advise?

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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

2014 State of Customer Experience: Who Are UK’s Leaders And What Can We Learn From Them? (Part 4)

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