Loyalty: On the Cusp of Major R(E)volution
Currency Alliance
JUNE 11, 2017
Stated a different way, ROI from loyalty marketing investments could grow exponentially with a few tweaks that put the customer´s interests first. Most loyalty programs were designed when it was hard to comparison-shop. Loyalty should be no different with fewer currencies, exchangeability (i.e., The world has moved on.
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