Eliminate the Trust Gap: Six Ways to Create Trust with Your Customers and Employees
ShepHyken
FEBRUARY 28, 2023
When you ask your customers if they trust you and receive answers other than YES, then the average of those answers subtracted from 100 is your trust gap. Consider the findings from PwC ’s 2022 Consumer Intelligence Series Survey on Trust. Deloitte surveyed 260 C-suite executives about trust. That’s a 57% gap!
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