Remove CEM Remove Customer Experience Management Remove Guidelines Remove Interaction
article thumbnail

CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). Customer Experience Management (CEM). It collects core customer information from various channels (e.g.

CEM 281
article thumbnail

How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

This is also a beneficial way of utilizing a digital touchpoint because it offers interaction. It gives customers a way to vent their frustration or provide constructive criticism that you can use to improve. Looking to Improve Your CEM System? A good NPS score is generally between 0 and 30. 

NPS 208
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is a good Net Promoter Score?

Lumoa

But again, every customer satisfaction metric has several factors that influence the results. That is why you need to take note of the factors: Customer zone of tolerance. Zone of tolerance has something to do with how much your customers interact with your business on a daily basis. How good is your score?

article thumbnail

Choose the Right Customer Experience Data to Make a Difference

Clarabridge

And while customer experience management (CEM) activities should be data-driven, it is hard to figure out which data to use. What will make the most impact as you expand your CEM program? What is the right customer experience data to measure? Focus on high volume sources to demonstrate ROI.