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CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). Customer Experience Management (CEM). What is CEM? What is CRM? It replaced the Rolodex!

CEM 281
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How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

This can be done by providing relevant and targeted content, offering personalized experiences, and making it easy for customers to provide feedback. However, even a mid-tier score could be worth making public when combined with the option for feedback and suggestions. Looking to Improve Your CEM System?

NPS 208
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What is a good Net Promoter Score?

Lumoa

In a recent study , at least 49% of consumers are now saying that they are willing to talk about their positive experiences on social media compared to the 30% of those who will post something negative. There were previously 45% of people sharing negative feedback on social media and only 32% sharing positive feedback.

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Choose the Right Customer Experience Data to Make a Difference

Clarabridge

And while customer experience management (CEM) activities should be data-driven, it is hard to figure out which data to use. What will make the most impact as you expand your CEM program? What is the right customer experience data to measure? Focus on high volume sources to demonstrate ROI.