Remove CEM Remove Chief Customer Officer Remove Customer Focused Remove Strategy
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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today. Michael Lowenstein, Ph.D.,

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2017 the Year of Undelivered Promise

Customer Alignment

Ease and efficiency won’t make customers stick around; emotion will and they will pay for a good one. Used well, with the right analysis on accurate data, rooted in the customer journey reality; these programmes are a valuable asset. Think Smiling Companies, Happy Customers. Image courtesy of Pixabay

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State of Business-to-Business Customer Experience Management

ClearAction

This is a larger concern, as customers tend to see a company as a single entity rather than a series of silos. Need for a Customer Experience Management Strategy Model. What's happening in B2B CXM strategy is similar to what's happening in B2C. Customer Experience Management Success Factors. Lack of budget.