Remove Call Center Remove Call Recording Remove Customer Voice Remove Feedback
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Why Do I Need Data in My Journey Maps?

CX Journey

Artifacts, including call recordings, videos, invoices, receipts, pictures, documents, screenshots, etc. You must use feedback, data, and metrics to do that. The world is now awash in data, and we can see consumers in a lot clearer ways. Max Levchin, PayPal co-founder.

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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

As my trip progressed, I got email requests for feedback at each step. If I just wanted to give feedback to Expedia or the hotel, I’d probably drop out at this point. . Suggestion: make the choice of survey methods part of the customer profile. Think “Survey+” for Customer Feedback. Surveys are highly versatile.