Brands Gamification Loyalty Programs Magazine 
Currency Alliance
JUNE 21, 2018
That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. This sits at odds with slow, difficult, old-school loyalty marketing (think the fuel points card you lug around in your wallet in hope of receiving a free coffee one day). Gamification, for instance.
CSM Magazine
AUGUST 4, 2023
Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. These engaged customers, in turn, share their delightful experiences with friends and family, acting as brand ambassadors and attracting new customers to the coffee shop.
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CSM Magazine
SEPTEMBER 8, 2023
Gamified Loyalty Programs The world loves games, and e-commerce is no exception. Gamification is like the sprinkle of excitement atop the cake of shopping. The messaging should resonate consistently, echoing the brand’s voice and values. It makes the experience fun, engaging, and, most importantly, rewarding.
Currency Alliance
JUNE 19, 2019
This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. On evidence at last night’s awards, these walls are crumbling.
ProProfs Chat
JUNE 30, 2020
It’s not the amount of knowledge you are willing to offer, but the efforts you wish to take to keep your customers satisfied and loyal to your brand. Create better customer loyalty programs. Develop personal brand. Books on Building Customer Loyalty. The Loyalty Effect. Theodore Roosevelt.
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