POV: Where Is The New Growth For Restaurants? Your 6-Step Strategy
Strativity
APRIL 27, 2023
This is in comparison to Wendy’s 4% royalty fee. It’s hard to underscore the franchise value concept enough. recently released an analysis of what drives overall restaurant brand value, reviewing data from 2016-2021 for 55 restaurant chain brands. Technology is a means, not an end. McKinsey and Co.
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