B2C Customer Focused Guest Experience Loyalty 
ShepHyken
AUGUST 1, 2022
After all, customers make buying decisions based on their experiences, so no matter what originally attracted them, their customer service interactions can dictate loyalty or loss. So let’s explore five lessons on fostering service excellence and elevated experiences. They want B2C-like experiences.
ShepHyken
FEBRUARY 25, 2019
Brand Keys 2019 Customer Loyalty Engagement Index: Verified Trust = Brand Success by Robert Passikoff. This article makes the point that trust is a defining piece of the customer experience. It drives repeat business and loyalty. CX is for retail brands, as in B2C. A quick read with some important reminders.
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