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Neglecting Your Contact Centre

Clarabridge

It is still not unusual, for example, for well-known brands to engage in an all-encompassing Customer Experience program with all the bells and whistles imaginable, and yet choose to leave the contact centre out of the effort – focussing entirely on the more ‘visible’ touchpoints such as online, retail etc.

eBook 45
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Neglecting Your Contact Centre

Smith+co CX

Why would any brand not include the contact centre in a CX program when the contact centre is almost invariably supporting every other touchpoint?” This sort of thinking has to beg the question: why would any brand not include the contact centre in a CX program when the contact centre is almost invariably supporting every other touchpoint?

eBook 39
article thumbnail

Neglecting Your Contact Centre

Smith+co CX

It is still not unusual, for example, for well-known brands to engage in an all-encompassing Customer Experience program with all the bells and whistles imaginable, and yet choose to leave the contact centre out of the effort - focussing entirely on the more ‘visible’ touchpoints such as online, retail etc.

eBook 28