Second to None

MARCH 30, 2018

Still, knowing that is one thing, while actually executing those experiences is another. Here are three fundamental tools for building a superior customer-service strategy. I recently had a meeting with a marketing executive from an airline. Think beyond marketing.

Customer Experience 112

Customer Experience Airlines Brands Voice of Customer 112

Lumoa

SEPTEMBER 11, 2023

Customer experience is a wide-ranging phenomenon that comes to life the moment a potential consumer becomes aware of a brand. Consider the following scenario: A customer learns a new airline will be operating flights in their city. Your customer experience strategy should reflect these dynamics.

Strategy 208

Strategy Customer Experience Effort Score Net Promoter Score 208

Lumoa

SEPTEMBER 11, 2023

Customer experience is a wide-ranging phenomenon that comes to life the moment a potential consumer becomes aware of a brand. Consider the following scenario: A customer learns a new airline will be operating flights in their city. Your customer experience strategy should reflect these dynamics.

Strategy 208

Strategy Customer Experience Effort Score Net Promoter Score 208

Storyminers

JULY 6, 2020

His new book Hooked on Customers (April 2014) reveals the five habits of leading customer-centric firms. Thompson is also co-author of The Blueprint to CRM Success and author of the groundbreaking report “Customer Experience Management: A Winning Business Strategy for a Flat World.”. Kate Leggett.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

His new book Hooked on Customers (April 2014) reveals the five habits of leading customer-centric firms. Thompson is also co-author of The Blueprint to CRM Success and author of the groundbreaking report “Customer Experience Management: A Winning Business Strategy for a Flat World.”. Kate Leggett.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130