BlueOcean

DECEMBER 13, 2022

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Loyalty Programs Loyalty Social Media Rewards Programs 177

Currency Alliance

DECEMBER 7, 2021

There certainly are important topics (trends maybe) that are getting a great deal of attention from loyalty marketers, and we will list them below, but knowing what is becoming popular in one part of the world, or in a specific industry, shouldn’t have much influence on what your company should focus on in 2022.

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Loyalty Trends Loyalty Programs Touchpoint 52

Currency Alliance

NOVEMBER 4, 2022

On 13 th of November 2022, the interchange charges on credit card transactions in New Zealand will be capped at 0.8%. This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. Of course, this has happened before in other jurisdictions. down to 0.3% on debit cards.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

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Loyalty Trends Innovation Loyalty Programs 52

SurveySensum

MAY 11, 2023

So how can you stay ahead of the game? — By listening to your customers, of course! Source: Satmetrix Here is the Average NPS Score by Industry based on the Satmetrix report of 2022, collecting almost 70,000 responses across 23 different industries. This increases sales, ROI, and customer lifetime value.

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NPS Retail Net Promoter Score Effort Score 52

Currency Alliance

OCTOBER 27, 2017

Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago. The key to getting customers once again actively involved in loyalty program participation is through providing greater liquidity.

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Loyalty Customer Engagement Engagement Loyalty Programs 45