Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

OCTOBER 27, 2017

Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago. The key to getting customers once again actively involved in loyalty program participation is through providing greater liquidity.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

SurveySensum

MAY 11, 2023

So how can you stay ahead of the game? — By listening to your customers, of course! Source: Satmetrix Here is the Average NPS Score by Industry based on the Satmetrix report of 2022, collecting almost 70,000 responses across 23 different industries. The channels can be online, in-store, mobile apps, etc.

NPS 52

NPS Retail Net Promoter Score Effort Score 52